LF TNGT collaborates with German stationery brand 'Faber-Castell'

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 9th that its menswear brand TNGT will release a collaborative product with the global stationery brand Faber-Castell through the LF Mall.

This collaboration was carried out to propose a summer collection with unique fun and differentiated value to consumers in anticipation of the full summer season. It features the vibrant colors of the world-renowned color master Faber-Castell and analog sensibility expressed through witty design elements.

The TNGT x Faber-Castell collaboration collection consists of three lines?‘Sketch Printing,’ ‘Tie-Dye,’ and ‘Color Print’?with a total of 10 products. The Sketch Printing T-shirts are inspired by drawing pencils, featuring a printing design that looks like pencil doodles. Colorful prints contrasting with the T-shirt color are placed in the center of the product to draw attention and express a free-spirited atmosphere.

The Tie-Dye T-shirts are retro items applying the shibori dyeing technique popular in the 1960s. Shibori dyeing is a technique where parts of the fabric are tied or wrapped with thread before dyeing, and when the thread is removed, patterns appear according to the tied shapes. TNGT selected pastel-tone red, blue, and green colors from Faber-Castell’s color palette that best match the summer mood and applied the tie-dye technique to visually create a unique and refreshing look reminiscent of water spreading.

The Color Print T-shirts emphasize a sophisticated sensibility by using photos and illustrations symbolizing Faber-Castell. Photos of the colorful Faber-Castell factory located in northern Bavaria, Germany, and watercolor paintings created with Faber-Castell’s diverse colored pencils are printed on the back of the products as a point of interest. This collaboration between TNGT and Faber-Castell is released on LF’s official online shopping mall, LF Mall, with a price of 59,000 KRW.

Kim Byungjun, head of the LF TNGT team, said, “In anticipation of the upcoming summer season, we planned a collaboration that transcends industry boundaries with Faber-Castell to present products that highlight analog sensibility and creative imagination, adding new value to the brand.” He added, “We hope this collaboration, where everyone’s familiar Faber-Castell from childhood meets trendy fashion, will offer consumers unique fun and enjoyment.”

Meanwhile, Faber-Castell is a brand for writing, drawing, and creative design, and is the world’s longest-standing pencil manufacturer with a history of 260 years. Despite its long history, it has maintained an unwavering corporate philosophy and product quality, and is famous for stationery loved by world-renowned figures such as Van Gogh, Goethe, Hermann Hesse, Paul Klee, and Karl Lagerfeld. It operates production factories in 14 countries worldwide and actively contributes to environmental protection by owning ecological forests in Brazil and Colombia.

This content was produced with the assistance of AI translation services.