Megabox Introduces Korea's First 'Dolby Cinema'

'Dolby Vision' and 'Dolby Atmos' Screening Room... First Debut at COEX Branch

Dolby Cinema will be introduced for the first time in Korea at Megabox COEX.

On the 9th, Megabox announced that it has formed a strategic partnership with Dolby Laboratories to establish 'Dolby Cinema.' This theater features both 'Dolby Vision' and 'Dolby Atmos.' It provides the ultimate movie immersion with the best picture quality and vivid sound. It is also famous as a screening room where Hollywood producers and directors check video and audio technology. Currently, 250 theaters operate in 15 countries worldwide.

'Dolby Vision' is a video technology that delivers vivid picture quality using a dual 4K laser and HDR (High Dynamic Range) projector system. It is twice as bright as a regular screen and has 500 times higher contrast ratio. It expresses every scene of the movie with outstanding color, making dark scenes even darker. 'Dolby Atmos' is an audio technology that places and delivers sound in a three-dimensional space, including above the head, according to movement. It provides an intense and rich emotional entertainment experience with vivid sound.

A Megabox official said, "This is part of our efforts to provide the best movie experience to viewers," adding, "We will solidify our brand status and make a leap forward by differentiating ourselves from existing theaters with a global brand theater." Doug Darrow, Vice President of Dolby Cinema, said, "We are pleased to partner with Megabox in Korea, a movie powerhouse," and added, "'Dolby Cinema' is expected to enhance the emotional impact of movies for domestic audiences."

This content was produced with the assistance of AI translation services.