Park Seo-joon with Cloud · Suzy with Cheoeum-Cheoreom... Summer Poster Released

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 9th that it has unveiled new posters for ‘Cheoeumcheoreom’ and ‘Cloud Saeng Draft’ featuring their muses to prepare for the summer peak season and strengthen promotions to expand consumer touchpoints.

‘Cloud Saeng Draft’ collaborated with newly appointed muse Park Seo-joon. Lotte Chilsung Beverage stated that Park Seo-joon’s cool and bold image aligns with the refreshing and fresh characteristics of ‘Cloud Saeng Draft,’ which led to his selection.

The poster highlights the blue & gold color scheme, using blue tones and bold gold fonts to intuitively showcase the product’s feature of being an ‘ultra-fresh draft lager,’ increasing its attention-grabbing effect. It also features Park Seo-joon wearing a cool blue shirt enjoying ‘Cloud Saeng Draft,’ drawing viewers’ eyes.

The new poster for ‘Cheoeumcheoreom’ emphasizes its smoothness by showing Suzy smiling while wearing a blouse with bright floral patterns, set against a background reminiscent of a social networking service (SNS) feed, along with the phrase “As fresh as summer, as smooth as Cheoeumcheoreom.”

A Lotte Chilsung Beverage official said, “We aimed to capture the product’s characteristics by utilizing the muse’s image, colors, and direction in the new posters,” adding, “Along with the summer poster release, we will communicate with consumers through various marketing activities such as advertising videos and consumer events.”

This content was produced with the assistance of AI translation services.