Lotte Mart Partners with Vital Hint to Operate 'Recipe' Content

Partnership with VitalHint, a Food Recommendation Application Developer

[Asia Economy Reporter Lim Hye-sun] Lotte Mart's proprietary application 'M Coupon' is operating recipe content from 'Haemuk' through a content partnership with Vital Hint. Vital Hint is the developer of the food recommendation application 'Haemuk,' a startup that possesses recommendation technology optimized for individual food preferences based on data.

Lotte Mart's collaboration with content platforms like Haemuk is aimed at expanding the service scope of M Coupon to meet customer demands. In fact, last May, Lotte Mart introduced a magazine service on the M Coupon application that allows subscription to trend content through a content partnership with Seoul Munhwasa.

In this way, Lotte Mart continues to strengthen the competitiveness of various contents with the goal of discovering new growth engines. Through this, the expansion of the service area provided by M Coupon is expected to attract more customers in the future. 'Haemuk' recommends simple recipes to application users based on approximately 460,000 food data entries. Lotte Mart anticipates that by utilizing Haemuk, it will be able to provide customized content that customers want, beyond simply offering product information.

By accessing the M Coupon application and clicking on the club section, users can check various recipes. From ingredient information to nutrition facts and cooking steps, the content is composed of photos and brief explanations, which is expected to meet the high demand of young customers who prefer convenience.

Lotte Mart plans to continuously present the direction of digital transformation in the food-related field through content collaboration and artificial intelligence (AI) recommendations, starting with the service partnership with Vital Hint and Haemuk.

Meanwhile, 'M Coupon' is an application launched in April 2015 as part of the expansion of omni-channel services, containing various discount coupons usable at offline stores. As of May 2020, the number of M Coupon subscribers is approximately 3 million.

This content was produced with the assistance of AI translation services.