Experience LGU+’s Live Singer Performances with AR

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 9th that it will provide the AR live content ‘ARtist’ using 5G augmented reality (AR) through the U+AR app.

Accordingly, customers can enjoy 3D content based on real musicians from a 360-degree angle, and share photos or performance videos taken with the musicians on SNS. The AR content released from the 9th includes a total of six songs: three songs by singer Minsu?‘Seom’, ‘Minsu is Confused’, and ‘Big’; two songs by Stella Jang?‘Good Job’ and ‘Salary Just Passes Through the Bankbook’; and ‘Swoosh Flow’ by Changmo. Through the U+AR app, users can watch live performances by these singers for free.

Among them, Changmo’s ‘Swoosh Flow’ was newly released on the 4th of this month, and this is the first time a live performance is being presented on U+AR. Last month, singer Changmo appeared in LG Uplus’s iPhone SE YouTube advertisement campaign ‘Z(Z) Mamdaero’, which has recorded over 12 million views. LG Uplus, together with Space Oddity, which has produced live content for talented musicians ranging from indie artists to Billie Eilish, plans to produce and provide AR live content biweekly, and will also present special live arrangements that can only be enjoyed on U+AR.

Choi Yoon-ho, Executive Director in charge of AR/VR services at LG Uplus, stated, “We plan to actively expand collaborations with talented musicians so that customers can vividly enjoy live performances by singers in 360-degree AR on their smartphones.”

This content was produced with the assistance of AI translation services.