Lotte Food Launches Full-Scale Entry into Care Food Business with 'Pasteur Care Food'

On the 2nd, Lotte Food and the Care Food Research Association held a joint research and development agreement ceremony for "Pasteur Care Food" at the Lotte Food headquarters in Yangpyeong-dong, Seoul. From the left, Kyungsoo Cho, CEO of Lotte Food, and Seongcheol Kim, Chairman of the Care Food Research Association.

[Asia Economy Reporter Choi Saeng-hye] Lotte Food is entering the care food business, which has recently been gaining attention.

On the 3rd, Lotte Food announced that it signed a joint research and development agreement with the Care Food Research Association yesterday and officially launched the care food business under the name "Pasteur Care Food."

The signing ceremony was held with the goal of Lotte Food, which is promoting the care food business, and the Care Food Research Association, which possesses specialized knowledge in dietary therapy, joining hands to develop and launch professional adult nutrition meals in the rapidly expanding care food market.

Care food refers to foods with specialized functions such as soft foods that are easy to chew (yeonhwa-sik) and foods that are easy to swallow (yeonha-sik). The Korea Health Functional Food Association estimates the market size to exceed 500 billion KRW this year. Recently, customized meals for middle-aged and older adults prone to muscle weakening or patients with specific diseases have been gaining attention.

Lotte Food and the Care Food Research Association plan to introduce new products starting in the second half of this year. They will launch products in the form of "adult nutrition meals" that supplement protein and essential nutrients, as well as convenient "functional" products related to cardiovascular health. Additionally, they plan to develop professional and reliable care foods that can be purchased not only at general retail stores but also at pharmacies. The Care Food Research Association, established in September last year, is composed of professionals such as pharmacists and university professors and has been conducting research on care food.

Joo Kyung-soo, CEO of Lotte Food, said, "Introducing specialized care food for middle-aged and older adults and patients is an important task for the food industry," adding, "Lotte Food will present more professional and reliable care foods to the market and develop the Pasteur brand into a lifecycle-customized brand."

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