Mercedes-Benz Strengthens Customer Service to Secure No.1 Position

Experience and More: Complex Brand Space Setup
Network Expansion Including Used Car Exhibitions

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea is strengthening customer service to maintain its top position in the domestic imported car industry.

According to the automotive industry on the 2nd, Mercedes-Benz is providing differentiated services by continuously expanding its network to get closer to domestic customers, creating independent spaces within showrooms where various lineups can be experienced, and introducing cutting-edge digital elements.

Notably, the Mercedes-Benz Goyang showroom and service center, which opened in April as the largest among metropolitan area showrooms and service centers, is composed of a complex brand space including the 'Exclusive Lounge,' 'AMG Performance Center,' and EQ brand experience area.

Additionally, the 'Exclusive Lounge,' an independent space for Mercedes-Maybach customers, was established for the first time in the metropolitan area, allowing customers to explore Maybach models in a luxurious and comfortable environment.

Customers can also experience and purchase vehicles from the electric vehicle technology brand EQ, and the service center houses EQ specialized technicians and service advisors to provide high convenience for vehicle inspection and maintenance.

Including the recently opened Goyang showroom and service center, Mercedes-Benz Korea has a total of 59 official showrooms, 70 official service centers, and 22 official certified used car showrooms nationwide, possessing the largest network and infrastructure for a single imported car brand.

Meanwhile, Mercedes-Benz Korea is actively introducing various advanced service programs from its German headquarters into the domestic market. The 'Express Service,' offered at 25 Mercedes-Benz service centers nationwide, allows two specialized technicians to simultaneously handle one vehicle, enabling faster work and minimizing the time from check-in to check-out. Express Service is available for regular inspections and consumable replacements and is expected to be offered at more service centers in the future.

This content was produced with the assistance of AI translation services.