Shinhan Card Opens 'Areumin Financial Friend' Site... Free Access to Financial Education Materials

Shinhan Financial Group's 'First-Class Shinhan' and
'Sustainable Management (ESG)' Strategy Initiative

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 2nd that it will open a dedicated website for the education donation platform 'Areumin Financial Friend' in response to the difficulty of face-to-face education due to the spread of the novel coronavirus infection (COVID-19).

The Areumin Financial Friend website is an untact (non-face-to-face) education donation platform where financial education materials such as financial crime prevention can be freely accessed remotely.

It distributes financial education books and videos to help slow learners, including those with developmental disabilities who are vulnerable to financial crimes, prevent financial damage. For learners who have difficulty reading, easy-to-understand picture books will be published and supported in both book and e-book formats.

Special schools and classes, social welfare institutions, and others that require financial crime prevention education can apply for free participation in education through the Areumin Financial Friend website, and related books, videos, and other learning materials are also provided free of charge.

Shinhan Card plans to continuously provide various financial education contents such as financial crime prevention and digital finance so that Areumin Financial Friend can become a representative financial education platform for slow learners. This is part of Shinhan Financial Group's 'First-class Shinhan,' which emphasizes the virtuous cycle role of companies through coexistence with society, and the practice of the 'ESG Strategy' emphasizing environment, society, and governance.

In the future, Shinhan Card will strengthen data-based ESG programs linked to its business and continuously expand future-oriented social contribution models to enhance public interest in the process of promoting MyData and CB (credit evaluation) businesses.

A Shinhan Card official said, "In the future, based on the First-class Shinhan and ESG strategy pursued by Shinhan Financial Group, we will further activate coexistence activities with society and financial inclusiveness."

This content was produced with the assistance of AI translation services.