Mom's Touch raises Saiberger price by 400 won... Menu reduced to 13 items

[Asia Economy Reporter Choi Saeng-hye] Burger and chicken brand Mom's Touch announced on the 1st that it has adjusted the prices of some burger products and revamped its menu.

The prices of two burger single items and four burger sets were increased by 100 to 400 won. The single item prices of Cyber Burger and Bul Cyber Burger were raised by 400 won and 300 won respectively. Set menu prices were uniformly adjusted to the single item price plus 2,000 won.

This price adjustment is the first in two years and three months since February 2018. The average price of burger sets decreased by 0.6%. Overall, burger prices slightly increased by an average of 0.8%.

Mom's Touch boldly discontinued unpopular menu items, reducing the total menu to 13 items. Accordingly, the Mom's Touch menu now includes only the following 13 burgers: ▲Cyber Burger ▲Bul Cyber Burger ▲Fillet Burger ▲Incredible Burger ▲Ham Cheese Fillet Burger ▲Deep Cheese Burger ▲White Garlic Burger ▲Cheese Bacon Burger ▲Salsa Rico Burger ▲Unbelievable Burger ▲Bulgogi Burger ▲Deluxe Bulgogi Burger ▲Whole Shrimp Burger. All other burger items such as ▲Masala Burger ▲Masala Chicken ▲Re-sell Burger ▲Jalapeno Whole Meat and Whole Breast Burgers ▲Hot Fried Chicken have been removed.

A Mom's Touch representative stated, “Although competitors have raised prices due to continuous increases in costs, the price adjustment of some Mom's Touch burger products and the rationalization of set menu prices effectively result in a real price reduction. We will continue to strive to provide customers with high-quality products and services.”

This content was produced with the assistance of AI translation services.