Lotte Confectionery Appoints Baek Jong-won as Quaker Oatmeal Advertising Model

[Asia Economy Reporter Choi Sunghye] Lotte Confectionery announced on the 1st that it has selected cooking researcher and broadcaster Baek Jong-won as the advertising model for the oatmeal brand Quaker.

Lotte Confectionery recently chose Baek Jong-won, who currently holds the greatest influence in the food market, as the model to ignite the rapid growth of Quaker. Since its launch in 2018, Quaker has steadily built brand awareness by offering various products. Quaker recently shifted its main sales channel to online, achieving approximately 1.5 billion KRW in sales from January to May, a 400% increase compared to the previous year. Additionally, Quaker's total sales recorded about 4 billion KRW, more than doubling compared to the previous year, demonstrating explosive popularity.

Quaker will release three oatmeal recipes jointly developed with Baek Jong-won through online channels. They also plan to introduce products developed in collaboration. The aim is to strengthen the popular image of oatmeal by introducing simple cooking methods that make oatmeal easier to prepare than rice, which is still unfamiliar to many.

In this advertisement, Baek Jong-won conveys the message that Quaker oatmeal can be conveniently and deliciously eaten just like rice. Singer Park Jaebum, known as Baek Jong-won's favorite disciple, also appears to teach Korean-style oatmeal cooking methods.

The advertisement is scheduled to air this month on online channels such as YouTube. Lotte Confectionery plans to carry out various marketing activities, including social network service (SNS) events, with Baek Jong-won at the forefront.

This content was produced with the assistance of AI translation services.