Lotteria, Limited Sale of 'Secret Recipe II' Class Burger View original image


[Asia Economy Reporter Choi Saeng-hye] Lotteria announced that it will sell the ‘Secret Recipe II’ for a limited time of one month starting from the 1st.


Secret Recipe II is released as two types of Class Burgers. It is a product utilizing the dessert Jipie, which sold 1 million units within 10 days of its release last year, setting the highest sales record in Lotteria's 40-year history. This is the second ‘Secret Recipe’ concept that directly applies the recipe rumored to be delicious through various attempts by Lotteria part-time employees, reflecting on-site suggestions.



The two new products emphasize the size of Jipie and maximize taste and visual appeal: ‘Mild Class (4,300 won)’, which retains the crispy and moist texture of Jipie with a savory flavor, and ‘Hot Class (5,400 won)’, which contains Jipie habanero flavor.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing