7-Eleven Launches Large-Scale Promotion to Overcome COVID-19

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 31st that it will conduct a large-scale customer promotion in June, the beginning of the summer season, to stimulate consumer sentiment and revitalize the daily economy. In particular, since emergency disaster relief funds can also be used at convenience stores, the event is designed to allow customers to conveniently enjoy various benefits in their daily lives.

First, Seven Eleven will hold an event throughout June at nationwide stores where customers who purchase more than 5,000 won (excluding tobacco, alcoholic beverages, and service products) will receive a Seven Eleven mobile gift certificate (2,000 won). The total number of mobile gift certificates prepared by Seven Eleven for this event is 1 million, amounting to 2 billion won in scale.

The usage method is to select the desired products, present the Seven Eleven mobile app (Seven App) accumulation barcode, and then pay for the products to receive the mobile gift certificate through the Seven App. The mobile gift certificate is issued once per person per day, and the usage period is for the entire month of July.

As demand for daily necessities at convenience stores has increased since the outbreak of COVID-19, various discount events targeting daily food items have also been prepared. Seven Eleven will offer a 10% discount on 9 best-selling bundle packs of instant noodles such as Chapagetti, Neoguri, Snack Noodles, and Buldak Bokkeum Myun from June 5 to 11 (7 days).

For students returning to school, during the entire month of June, customers who purchase 6 popular Lotte Confectionery snacks (Pepero, ABC Choco Cookie, Bints, Kaku Ball, etc.) and accumulate stamps on the Seven App and enter the ‘I Miss You, Friend’ event will be entered into a drawing to win prizes for a total of 314 people, including a ‘DJI Racing Drone (1 person)’ and ‘Lego Porsche 911 RSR (3 people).’

Card company-linked events are also underway. As part of the local farm support project, Seven Eleven will additionally offer ‘Muan Fresh Onions 2.5kg,’ which were sold on the mobile app, at offline stores and sell them at a 20% discount when paid with NH Nonghyup Card or BC Card until the end of this month. Two lunchbox menu items (Traditional Bibimbap, Kimchi Fried Rice) are also available at a 20% discount when paid with KB Kookmin Card or BC Card.

There is also a big weekend event for convenience store + dessert fans (Pendi-jok) and home drinking fans (Home Sul-jok). Through the ‘Weekend at Seven’ promotion, Seven Eleven will sell 7 popular desserts such as ‘Ganache Macaron,’ ‘Yellow Cheesecake,’ and ‘Pengsoo Choco Milk Roll’ at a 40% discounted price every Friday to Sunday throughout June when paid with NH Nonghyup Card.

Additionally, with the simple payment method ‘KakaoPay,’ customers who purchase 8 or more cans of the 4-can 10,000 won craft beer product will receive 5,000 points cashback, and for imported beer 4-can 10,000 won products, using ‘Payco’ to purchase 8 or more cans will also provide a 5,000 points cashback.

Kim Young-hyuk, Head of Digital Innovation Division at Seven Eleven, said, “Consumer sentiment, which had been greatly depressed, is showing signs of gradual recovery, and this event was prepared with the intention of providing benefits and satisfaction that help customers’ daily shopping.” He added, “We will continue to prepare various events that can reduce customers’ economic burdens and help activate consumption.”

This content was produced with the assistance of AI translation services.