[Companies Overcoming COVID-19] Hyundai Motor Group Boosts Sales with New Car Golden Cycle

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group is undertaking various activities to overcome the novel coronavirus disease (COVID-19). First, Hyundai Motor Group plans to focus on boosting sales through the 2020 new car golden cycle.

Genesis launched the rear-wheel-drive based large sport utility vehicle (SUV) model GV80, which surpassed its annual sales target of 24,000 units within three months of its release, creating a nationwide sensation. Additionally, the newly released G80 in March recorded 22,000 contracts on its first day alone. Along with this, the 7th generation Avante, which secured over 10,000 contracts on its first day of pre-orders, and the 4th generation Sorento, which achieved over 26,000 contracts during the pre-order period, have also attracted significant attention.

For realizing the future mobility vision, Hyundai Motor Group is proposing new-concept mobility solutions such as Urban Air Mobility (UAM) and is actively engaged in research and development (R&D). Hyundai Motor Group plans to enter the UAM market by 2028 by recruiting outstanding talents in a total of 26 job areas including ▲airframe structure design ▲airframe structural analysis ▲electric system integration ▲material process development ▲software design ▲concept design, and accelerating research and technology development.

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