Electroland "Convenience Premium Home Appliances Drive Sales in First Half of This Year"

A Handy Item That Reduces Housework During COVID-19
Dishwasher, Electric Range, Air Fryer

[Asia Economy Reporter Cha Min-young] The 'Convenience Premium (Convenience + Premium)' trend continued to lead home appliance sales in the first half of this year. In particular, due to the COVID-19 pandemic, people refrained from dining out and spent more time at home, leading to increased popularity of products that help reduce household chores.

Electroland announced on the 27th that, based on an analysis of home appliance sales from January 1 to May 20, dishwasher sales increased by 516% compared to the same period last year. During the same period, electric range sales grew by 37%, and air fryer sales rose by 46%.

Electroland attributes this phenomenon to the growing number of consumers reducing dining out and cooking at home, while seeking ways to lessen household labor. In fact, dishwashers, representative products of the convenience premium trend, save dishwashing time; electric ranges reduce kitchen management time; and air fryers assist with convenient cooking.

Jang Yoo-jin, Electroland’s product planner (MD), said, "Due to the globally prevalent disease, this trend is expected to continue for the time being. Electroland will continue to respond sensitively to trends and strive to stock products that customers want."

Meanwhile, Electroland is holding a 'Family Month Family Day' event with Samsung Card until the 31st. Customers who pay for specific event items such as dishwashers, electric ranges, and clothing care appliances with a Samsung Card will receive up to 100,000 KRW in additional cashback. Additionally, through the '2020 Yongsan Electroland Home Appliance Fair' event running until the 31st, discounts of up to 59% are offered, and depending on the purchase amount and items, gifts such as air fryers and UV sterilizing dryers are provided.

This content was produced with the assistance of AI translation services.