Hera Launches Cell Essence Biome Plus
[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera is launching a functional first essence, 'Hera Cell Essence Biome Plus.'
Hera conducted a comparative study on the skin of women living in urban areas with many harmful elements and those living in clean regions, confirming that the balance of the skin microbiome, the biological environment on the skin surface, is relatively reduced in the skin of urban women.
Based on this research, Hera developed Hera Cell Essence Biome Plus™ by optimally blending prebiotic nutritional ingredients that help enhance the skin's natural resilience and Cell Bio Fluid Sync 2.0, which mimics the body's biofluid.
This product replenishes abundant moisture and nutrients to complete healthy, radiant skin. Through clinical testing, it was confirmed to improve nine skin health indicators, including skin resilience, hydration, skin tone, elasticity, and radiance.
The product will be available from June at Hera stores in department stores and duty-free shops nationwide, Amore counselors, the online Amorepacific Mall, and affiliated online malls.
To celebrate the launch of Hera Cell Essence Biome Plus, Hera also introduced the 'Hera Super Hero Set,' which includes the Hera Youth Activating Cell Serum, available exclusively at online malls and offline CHICOR stores.
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