Lotte Delivers 3,200 Copies of 'Nadawoom Children's Books' to Single-Parent Families

[Asia Economy Reporter Seungjin Lee] Lotte announced on the 25th that it will deliver 3,200 copies of the ‘Nadaum Children’s Books,’ which recognize diversity and help learn gender sensitivity, to 800 single-parent families nationwide.

The delivery ceremony held at Lotte World Tower in Jamsil, Seoul, was attended by Lee Jung-ok, Minister of Gender Equality and Family, Lee Je-hoon, Chairman of the Green Umbrella Children’s Foundation, Hwang Kak-gyu, Vice Chairman of Lotte Holdings, along with five single-parent families and learning instructors.

Since 2018, Lotte has been conducting the ‘Nadaum Children’s Book Education and Culture Project’ in collaboration with the Ministry of Gender Equality and Family and the Green Umbrella Children’s Foundation. This project helps children break free from gender stereotypes and prejudices through books, recognize diversity, and respect themselves. It is the first case of a company supporting issues of ‘respect for character’ and ‘gender sensitivity,’ which lie at the root of various recent social issues, as part of its social contribution.

As the first achievement of the project, last year, a committee composed of child literature experts established the concept of ‘Nadaum Children’s Books’ based on three core values?self-affirmation, diversity, and coexistence?and ten detailed criteria. Among children’s books available on the market, 134 books meeting these criteria were selected and announced for the first time.

Through this event, Lotte plans to deliver reading packages consisting of ‘Nadaum Children’s Books’ tailored by grade level, reading notebooks, and guides to 800 single-parent families nationwide. Each package includes four ‘Nadaum Children’s Books,’ which correspond to a month’s reading volume. Additionally, learning instructors linked with the Ministry of Gender Equality and Family will visit homes to use the ‘Nadaum Children’s Books’ for learning guidance, supporting children in single-parent families to fully develop gender sensitivity.

Hwang Kak-gyu, Vice Chairman of Lotte Holdings, said, “It is very important to reflect the perspective of diversity in books, which form much of children’s thinking in their early years, and to help children find their own identity instead of fixed gender roles, as well as to learn attitudes of respect for diverse people. Especially, we expect that children in single-parent families, who face greater difficulties in care due to COVID-19, will develop positive thinking through books and overcome difficult times healthily.”

Following last year, Lotte is reviewing new publications this year to additionally select ‘Nadaum Children’s Books’ (134 books were selected in 2019) and is conducting a creative contest to encourage new creations. Furthermore, in the second half of the year, Lotte plans to newly install ‘Nadaum Bookshelves’ in 10 elementary schools nationwide (supporting 5 schools in 2019), and support special exhibitions of ‘Nadaum Children’s Books,’ reading experience activities, and book talks at public libraries.

This content was produced with the assistance of AI translation services.