LG Uplus Selected as Main Operator for Shinhan Financial Messaging Project Worth 140 Billion KRW

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 25th that it has been selected as the main contractor for the 140 billion KRW-scale ‘Shinhan Financial Group Common Messaging Project’ led by Shinhan DS, a financial IT specialist company.

This project integrates the message sending and monitoring systems of four Shinhan Financial Group affiliates: Shinhan Bank, Shinhan Card, Shinhan Investment Corp., and Shinhan Life Insurance. The goal is to improve efficiency by consolidating the messaging systems that each affiliate had been operating individually. To this end, LG Uplus will build an advanced ‘messaging distribution solution.’ The messaging distribution solution provides functions such as ▲automatic traffic distribution by message sending equipment ▲real-time fault detection and traffic management ▲integration of SMS and push message channels ▲comprehensive statistics and monitoring.

In particular, the automatic traffic distribution and real-time fault detection functions are expected to enhance customer trust in the financial sector, where important messages such as real-time account transfers and card approval details are frequently sent. Additionally, all message sending can be conveniently managed through a single interface regardless of SMS (Short Message Service)/LMS (Long Message Service)/push distinctions, and statistical status such as the number of sent messages can be grasped at a glance.

LG Uplus plans to strengthen the messaging distribution solution by automatically sending messages through the optimal channel based on customer information. For example, it will be possible to analyze customers’ message reception patterns and send customized messages through channels with higher reception rates. In the future, the platform will be continuously developed into a personalized messaging platform integrated with chatbots, enabling AI-based product recommendations covering banking, card, investment, insurance, and other financial sectors.

Choi Taek-jin, Vice President and Head of LG Uplus Enterprise Division, said, “This contract recognizes our accumulated experience and trust as the number one messaging business operator,” adding, “We will contribute to building a stable messaging system for Shinhan Financial Group and provide specialized convenience functions for each affiliate to improve work efficiency.” Meanwhile, the ‘Shinhan Financial Group Common Messaging Project,’ for which LG Uplus was selected as the main contractor, will sequentially apply the messaging distribution solution to each affiliate starting from the fourth quarter of this year.

This content was produced with the assistance of AI translation services.