Samsung Card Strengthens Automatic Living Expense Payments and Online Benefits, 'V4' Gains Popularity

[Asia Economy] Samsung Card's 'Number Card V4' series, released two years after Number Card V3, is gaining great popularity in the market. The enhanced benefits for automatic payment of living expenses and digital·online services are cited as key factors for its popularity.

Samsung Card added automatic payment benefits for living expenses to Number Card V4. When paying living expenses such as apartment management fees, city gas, communication fees, and the four major insurances automatically, customers earn 1,000 points for every 100,000 KRW spent. Additionally, it offers up to 5% discounts on digital·online related services such as Netflix, Wavve, Watcha Play, Melon, online shopping, and delivery apps. This reflects an analysis of customer consumption patterns, noting the increased burden of living expenses due to economic slowdown and the rising trend of digital·online consumption.

Samsung Card derived 18 latest consumption types through big data-based 'smart algorithm' analysis and analyzed each consumption type according to life cycle and consumption scale. Accordingly, the 'Number Card V4' was applied to five different lifestyles. In particular, for married men, a lifestyle strengthening fuel benefits (6 V4) was newly established, and for married women, a lifestyle enhancing education benefits (5 V4) was added, introducing two new H/V (High Value) grade products. Furthermore, the discount amount from the previous month's spending is not excluded from the calculation, increasing the perceived benefits.

The annual fee for Number Cards 2 to 4 V4 is 20,000 KRW for both domestic and international use. The H/V grade products 5 V4 and 6 V4 have an annual fee of 39,000 KRW for both domestic and international use.

This content was produced with the assistance of AI translation services.