BMW Launches 3 Series M 'M340i' Online

[Asia Economy Reporter Kiho Sung] BMW Group Korea announced on the 22nd that it will launch the M340i First Edition exclusively online through ‘BMW Shop Online’ at 2:05 PM on the 25th. The ‘M340i First Edition’ is limited to 340 units worldwide, with only 40 units available for sale in Korea.

The high-performance sports sedan M340i is the first M Performance model introduced in the 3 Series, offering the most powerful driving performance among 3 Series sedans, distinctive design, and a variety of the latest convenience features.

Additionally, the special design and options befitting a limited edition model attract attention. First, the exterior features a Frozen Dark Grey color through BMW Individual paint finish, creating a strong presence. The BMW Individual Shadow Line is applied with black kidney grille and black tailpipe finishers, adding a touch of luxury.

The interior also exudes a sophisticated atmosphere with BMW Individual full Merino leather upholstery and a leather dashboard, while M-specific seat belts reflect the high-performance model’s unique character. Furthermore, the phrase ‘One of 340 (1/340)’ adds exclusivity to the limited edition.

In addition, the adaptive M suspension linked with Driving Experience Control provides differentiated ride comfort suited to driving conditions. Dynamic driving performance and stability are ensured with M Sport brakes and M Sport differential, and 19-inch double-spoke 792M wheels are equipped. Moreover, various options such as Comfort Access, Harman Kardon sound system, and ambient lighting are standard to maximize customer convenience and driving pleasure.

The price of the M340i First Edition is 81.5 million KRW (including VAT, with individual consumption tax reduction applied), and it is available for purchase exclusively through BMW Shop Online.

Meanwhile, following the M340i First Edition, BMW Korea plans to sequentially release specially produced editions to commemorate the 25th anniversary of BMW Group Korea’s establishment starting in June. In particular, models not available at regular showrooms, such as the M340i Individual Edition with various special colors, M340i Touring, and M235i Gran Coupe, will be introduced through BMW Shop Online at 2:05 PM on the 25th of each month until the end of this year, with 25 units released each time.

This content was produced with the assistance of AI translation services.