Haenam 'Haepung Ssuktteok' Receives Over 20,000 Orders in One Day

Reservation Quota Sold Out, Resale Scheduled from September

Haenam Haepung Ssuktteok is made by hand one by one using good ingredients such as mugwort grown directly, rather than mechanical mass production. (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] On the 12th, Haenam Samsan Tteokbangakgan’s Haepung Ssukddeok, featured on SBS’s “Master of Living” segment “Eundun Sikdal,” captured viewers’ hearts.

According to Haenam-gun on the 21st, after the broadcast, the Haenam Miso shopping mall, where Haepung Ssukddeok is sold, experienced an overwhelming surge of over 20,000 orders in just one day, causing the site to temporarily go down.

Since Haepung Ssukddeok is made entirely by hand, mass production is difficult, and all reservation quantities are fully booked until July 30. Reorders and sales are expected to resume from mid-September.

Haenam Miso manages daily production and customers to ensure timely delivery on designated days, and plans to complete delivery of the 20,000 orders by the end of July.

The popularity of Haenam Samsan Tteokbangakgan’s Haepung Ssukddeok lies in using high-quality ingredients such as homegrown mugwort and adhering to the traditional method of making tteok by hand rather than machine mass production.

The mugwort, cultivated on about 3,000 pyeong near the Haenam coast, is characterized by a much stronger aroma than regular mugwort and does not change color even after boiling.

Additionally, the manufacturing method contains the secret recipe of a master who has dedicated 25 years to this craft. Well-boiled mugwort is drained, then apple vinegar is added, followed by perilla meal, kelp, and quince, and it is aged for about an hour to remove odors and aid digestion.

The glutinous rice used to make the tteok is also from Haenam, and when soaking the glutinous rice, apple vinegar and garlic are added to eliminate bitterness, resulting in the best Haepung Ssukddeok loved by people of all ages.

Haepung Ssukddeok can be ordered with a choice between glutinous rice mugwort tteok and glutinous brown rice mugwort tteok, served with soybean powder. In particular, the glutinous brown rice version is low-sodium and sugar-free, making it popular among diabetic patients.

A Haenam-gun official stated, “Due to the current surge in orders, additional orders are difficult, and to deliver good-quality Ssukddeok, even local grandmothers are helping with production without rest through the weekend. We will ensure there are no delivery disruptions. Since phone connections are difficult, we kindly ask that inquiries be made directly through the Haenam Miso shopping mall.”

Haepung Ssukddeok can be ordered through the Haenam Miso shopping mall website or customer center.

This content was produced with the assistance of AI translation services.