(From left) 'Gucci' launching a campaign to address gender violence issues, 'Cetaphil' holding the No.1 spot in the Lotion Milk category in Korea for 6 consecutive years since 2020

(From left) 'Gucci' launching a campaign to address gender violence issues, 'Cetaphil' holding the No.1 spot in the Lotion Milk category in Korea for 6 consecutive years since 2020

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[Culture & Life Reporter Choi Jeong-hwa] Italian luxury brand 'Gucci' is launching the 'Stand With Women' campaign to address the surge in gender-based violence caused by the COVID-19 pandemic. The dermatological moisturizing brand 'Cetaphil' has held the number one position in the lotion and milk categories for six consecutive years.


#StandWithWomen #GenderBasedViolence #GucciCampaign
Gucci Launches 'Stand With Me' Campaign to Address the Surge in Gender Violence Amid the COVID-19 Crisis

Gucci Launches 'Stand With Me' Campaign to Address the Surge in Gender Violence Amid the COVID-19 Crisis

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On the 21st, Gucci is rolling out the ‘Stand With Women (#StandWithWomen)’ campaign in partnership with The Kering Foundation as part of the ‘Chime for Change’ initiative.


This campaign aims to increase funding support for nonprofits working to protect women and girls and to address issues of Gender-Based Violence related to the COVID-19 crisis. ‘Chime for Change’ and The Kering Foundation plan to expand financial support to frontline nonprofits to ensure ongoing efforts for the safety, health, and justice of all women, including women of color, transgender women, indigenous women, and women with disabilities.


Gucci and The Kering Foundation stated, “To prevent the hard-won progress in gender equality from regressing due to COVID-19 and the long-term global resource depletion, support and efforts for women’s organizations are essential.” Through ‘Stand With Women (#StandWithWomen),’ they aim to resolve systemic issues faced by women and girls caused by the public health and economic crisis triggered by COVID-19. Accordingly, Gucci and The Kering Foundation encourage women to unite and stand together to realize a future where all genders are equal.


Anyone can participate and donate to the campaign via the ‘Stand With Women (#StandWithWomen)’ website created by ‘Chime for Change’ and The Kering Foundation, in partnership with Gucci’s crowdfunding partner Global Giving. This campaign will support nonprofits operating in Italy, the Middle East, North Africa, Brazil, Hong Kong, France, Mexico, the United States, and the United Kingdom.


#BodyCareNo1 #6Years
Cetaphil (@cetaphil.korea), ranked number one in the body care lotion and milk category in South Korea for 6 consecutive years

Cetaphil (@cetaphil.korea), ranked number one in the body care lotion and milk category in South Korea for 6 consecutive years

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Cetaphil ranked number one in the lotion and milk type brand market share in South Korea’s body care market in 2020.


This survey was conducted by Kantar Worldpanel Division based on consumer panel services, and Cetaphil has maintained the number one position in this category for six consecutive years from 2014 to this year. Notably, Cetaphil has held the number one spot in South Korea’s best cosmetics body moisturizing category for nine consecutive years since 2012.



Photo = Gucci, Cetaphil


This content was produced with the assistance of AI translation services.

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