DoubleUAI "Products Utilizing Pengsoo... Supplied to LG Electronics and Paris Croissant"

[Asia Economy Reporter Hyunseok Yoo] WI announced on the 20th that it has signed a supply contract for smartphone cases featuring the Pengsoo character with LG Electronics.

Under this supply contract, WI is providing exclusive cases as gifts to customers who purchase the 'LG Velvet' until the end of June. Additionally, last month WI signed a supply contract with Paris Croissant, a bakery brand affiliate within the SPC Group, and is supplying 'Pengsoo Full-body Grip Tok' and 'Pengsoo Mini Fan' using the Pengsoo IP to Paris Baguette stores nationwide.

WI is an IP licensing specialist company that plans, manufactures, and sells various mobile accessories and small home appliances through license agreements with famous domestic and international characters and brands. Its representative products include items utilizing Kakao Friends, Pengsoo, Mercedes-Benz, and BTS IPs.

A company official stated, "Thanks to the strong performance of the brand license business, we succeeded in a turnaround last year and achieved a slight operating profit in the first quarter despite the impact of COVID-19," adding, "With the expansion of product lineups using IPs such as Pengsoo, Mercedes-Benz, and BTS in the second quarter, we expect to achieve solid performance growth."

This content was produced with the assistance of AI translation services.