Jangseong-gun Sees 10.8% Increase in Visitors Last Year

Announcement of Joint Research Results with KT

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Jangseong County in Jeonnam announced the results of the "Joint Research for Revitalizing Jangseong Tourism" conducted together with KT.

There was a noticeable increase in tourists in October last year, when the Hwangryonggang Yellow Flower Festival was held, and in November after the festival ended, indicating that the festival has a significant impact on the local economy.

According to Jangseong County on the 20th, an analysis of visitors to Jangseong in 2019 using mobile communication data showed a 10.8% increase compared to the previous year.

In particular, the number of outsiders who visited Jangseong in October, when the autumn Yellow Flower Festival was held, was 1,062,733, a 14.8% increase compared to the previous year. Additionally, weekend visits continued in November after the festival closed, showing a 16% increase compared to the previous year.

By region, 54.7% of visitors were from Gwangju Metropolitan City, the highest proportion, while in Jeonnam, Naju City and Damyang County, and in Jeonbuk, Jeongeup City and Gochang County had high proportions, indicating many visitors came from neighboring cities and counties.

Meanwhile, among visitors, the age group of 40s to 50s accounted for the highest proportion at 46.3%, and same-day visits made up 87% of the total.

The consumption pattern of visitors also showed that food expenses accounted for the highest at 45%, mainly spent between 11 a.m. and 2 p.m., the lunchtime period.

Developing food content suitable for peak demand hours, training related businesses, and developing stay-type tourism items remain as tasks.

Yoo Doo-seok, Jangseong County Governor, said, "Based on the results of this analysis using big data, a core technology of the 4th industrial revolution, we will complement existing problems and actively respond to trend changes to open the 'Jangseong Tourism Era.'"

This content was produced with the assistance of AI translation services.