KOTRA Supports Startups to Enter Amazon Marketplace

[Asia Economy Reporter Su-yeon Woo] KOTRA announced on the 20th that it is conducting the 'Unique Seller Development Project' to support startups in entering Amazon.

Unique (Unic) is a compound word combining the English word 'unique,' meaning 'distinctive,' and 'unicorn,' referring to startups valued at over 1 trillion won.

A total of 92 startups applied for the Unique Seller Development Project, and 52 were finally selected. Key products include portable ultrasonic measuring devices, ring-shaped mice based on tactile sensors, wireless keyboards for smartphones designed for the visually impaired, and wooden toys incorporating AR technology. Products with increased demand due to COVID-19 are also included. Representative examples are smart live audio streaming devices for contactless meetings and reusable droplet-blocking masks.

A scene from the 'Rocket Start' project training conducted earlier this year by KOTRA in collaboration with Amazon.
Photo by KOTRA

These startups, following the account registration and listing training held on the 7th, are scheduled to receive shipping and advertising training on the 21st. Seong Jeong-hak, CEO of Boxpool, said, "Based on the training content, we are planning and organizing products tailored to the characteristics of overseas markets," adding, "We expect this program, which considers the perspective of startups, to be helpful for online sales."

Since 2018, KOTRA has also been conducting the 'Rocket Start' project with Amazon to support online exports of small and medium-sized enterprises. So far, among 526 participating companies, 114 have succeeded in entering Amazon, recording sales of $960,000.

This content was produced with the assistance of AI translation services.