A Nationwide Collection of Paldo's Best Eateries in One Place... Shinsegae Department Store Opens 'Bread Pilgrimage & Nationwide Trending Restaurants' View original image

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store is bringing together famous restaurants and local specialties from across the country for consumers who cannot go out due to social distancing in daily life.


Shinsegae Department Store announced on the 20th that from the 21st to the 27th, starting with the Gangnam branch, followed by the main branch on the 28th, and the Gyeonggi branch's underground food hall event on the 5th of next month, it will hold the 'Bread Pilgrimage & Nationwide Trending Restaurants' event.


At the event, visitors can enjoy popular desserts that have become a hot topic on social networking services (SNS), such as ‘Croffle’?a combination of croissant and waffle?‘Bakers’, and ‘Victoria Bakery’, a popular spot among young customers near Seoul Forest.


Representative products include a box of 5 Croffles for 15,000 won, Victoria Bakery’s signature donut for 4,500 won, and a box of 9 brownies from Bakers for 16,900 won.


Foods that previously required lining up after being featured on popular food introduction programs can now be found at the department store. These include ‘Iga-ne Tteokbokki’ from Busan’s Kkangtong Night Market and ‘Original Sinpo Dakgangjeong’, one of the nation’s top three fried chicken shops located in Incheon Sinpo Market.


Local specialties from pristine Jeju are also prepared. From May 22 to June 4, all Shinsegae Department Store branches’ food halls will host the 'Jeju Gourmet Travel' event, where visitors can find Jeju-grown blueberries, hairtail fish, and Je-dong Ranch Hanwoo beef.



Choi Wonjun, head of food at Shinsegae Department Store, said, “We prepared this event gathering famous restaurants nationwide for customers who cannot go out due to ongoing social distancing,” adding, “We will do our best to create a safe shopping environment.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing