"Fill Your Health with Synbiotics" Pulmuone Danone Launches Activia Double Action

[Asia Economy Reporter Lee Seon-ae] Pulmuone Danone's yogurt brand ‘Activia’ announced on the 19th that it is launching a stronger synbiotic drinking-type product, ‘Activia Double Action,’ which contains double the patented probiotics and added prebiotics.

The new product, ‘Activia Double Action Bottle,’ is a premium gut health solution yogurt in a drinking type, expanding from the spoonable ‘Activia Double Action’ first introduced in January, designed for more convenient consumption.

Like the spoonable ‘Activia Double Action,’ it features a synbiotic formula by adding prebiotics that help probiotic growth. The amount of the selected probiotic ‘Actiregularis (DN560004)’ from Danone’s collection of over 4,000 probiotic strains is doubled compared to the existing Activia bottle product. Additionally, three carefully selected prebiotics are added to further enhance health benefits.

The product is available in two variants: ‘Activia Double Action Prune’ and ‘Activia Double Action Aloe.’

‘Activia Double Action Prune’ is characterized by its smooth texture that allows you to enjoy exotic prunes together with yogurt. Made from dried Western plums (prunes), it offers the original flavor of the fruit as well as health benefits. It also uses ‘Taylor Prune’ from Taylor Farms, the world’s number one organic prune supplier, adding a special touch.

‘Activia Double Action Aloe’ contains aloe, familiar as a juice beverage ingredient, in a drinking yogurt. The healthy and clean sweetness provided by aloe makes it delicious for people of all ages.

A Pulmuone Danone Activia representative said, “Reflecting diverse consumer needs, the spoonable Activia Double Action surpassed one million cups sold within three months of launch. By releasing a drinking type for busy modern people to consume conveniently, we have expanded the premium yogurt Activia Double Action lineup for gut health management. As the world’s number one yogurt brand in sales for nine consecutive years, Activia will continue efforts to offer highly satisfying products that allow consumers to experience changes in gut environment while enjoying both health and taste.”

The price of Pulmuone Danone’s drinking-type ‘Activia Double Action’ is 4-pack of 130ml for 4,980 KRW and 8-pack for 7,980 KRW. It will be sold at nationwide large marts such as Lotte Mart and chain supermarkets.

This content was produced with the assistance of AI translation services.