KB Securities Surpasses 10,000 Subscribers for 'Prime Club' Investment Info Subscription at 10,000 KRW/Month

[Asia Economy Reporter Oh Ju-yeon] KB Securities announced on the 18th that its premium asset management service 'Prime Club Service,' enjoyed with a small subscription fee, surpassed 10,000 subscribers just 17 days (business days) after its launch.

KB Securities launched the industry's first subscription economy model, the 'Prime Club Service,' on the 20th of last month. Small investors and online customers can easily and conveniently receive Prime Club exclusive investment information and benefits through the mobile trading service (MTS) M-able (M-able) for a monthly subscription fee of 10,000 KRW.

For stock investment, differentiated investment information is provided by time zone from market opening to closing, including market-leading stocks, real-time supply and demand analysis by institutions and foreigners, and exclusive securities broadcasts. In addition, consulting services by Prime PBs, experts with long-term investment advisory experience at each branch and investment information department, are also available.

Despite being a paid information service, the number of subscribers continues to increase steadily, which is considered unusual even within the securities industry.

KB Securities cited the first reason for the steady increase in subscribers as the fact that, regardless of the amount of assets, paying only a fixed subscription fee allows customers to consult with professional PBs anytime.

Since February, Prime PBs providing professional consultation services to small investors and online customers have been assigned. These experts, who have accumulated extensive PB experience at each branch and investment information department, provide higher quality consultation services to customers. Furthermore, after consultations, satisfaction evaluations of the consultation content are conducted, allowing customers to designate a PB that suits them as their personal professional consultant for continuous consultation services in the future.

The second reason is seen as the 'Prime Center,' established to provide professional consultation services to small investors and online customers. Since its opening in February, the Prime Center's deposited assets have reached 9.8 trillion KRW, and more than 430,000 accounts have been opened. This equates to one account opened every 18 seconds (based on business days), highlighting the importance of the Prime Center in managing the increasing number of non-face-to-face customers and accounts. It meets the demand for asset management services, which were relatively lacking for non-face-to-face customers, and provides KB Securities' unique specialized digital asset management services.

Lee Hong-gu, Head of WM Division, said, "The rapid increase in subscribers in such a short period is evidence of how much non-face-to-face customers have been thirsty for asset management and investment information services," adding, "We will continue to expand customized services for non-face-to-face customers through differentiated untact marketing."

This content was produced with the assistance of AI translation services.