SSG.com Opens Official Store for 'Ace Hardware'
[Asia Economy Reporter Cha Min-young] SSG.com announced that starting from the 18th, it will open the official store of ‘Ace Hardware,’ which sells home interior products and construction materials. This is the first time Ace Hardware has entered a comprehensive shopping mall.
Founded in 1924 in Chicago, USA, Ace Hardware is the world's largest home interior franchise company with over 5,100 stores in 60 countries worldwide. In the United States, it specializes in selling various interior materials, tools, and household goods needed for decorating and repairing homes, driven by the development of the ‘home improvement’ culture.
SSG.com will initially showcase 3,500 popular products, including Ace Hardware’s exclusive private brand (PB) items, foldable storage boxes in collaboration with ‘Big Ant Folding Box,’ paint, tools, and more. The plan is to gradually increase the product range to 15,000 items, expanding the scale more than fourfold.
Meanwhile, to commemorate the opening of the official store, SSG.com plans to hold special discount events. For two weeks until the 7th of next month, all Ace Hardware products will be offered at an 8% instant discount. During this period, exclusive PB products will be additionally discounted by up to 40% depending on the item.
Representative products include the cost-effective steady seller ‘Pliers Wrench 3-piece Set,’ available at a 30% discount from the regular price of 40,100 KRW to 27,900 KRW. The ‘Makita’ cordless drill is offered at a lowest price of 89,000 KRW with a 38% discount, and the ‘Toolcon’ low-noise generator, suitable for camping or fishing, is also sold at a discounted price of 499,900 KRW.
Additionally, customers who purchase over 50,000 KRW based on the final payment amount will receive a 5ℓ capacity ‘Multipurpose Basket,’ and those who purchase over 70,000 KRW will receive an ‘Ace Multi-tool,’ each limited to the first 100 customers. For one month until the 17th of next month, customers who spend over 100,000 KRW at the official store will also be offered a 6-month interest-free installment plan.
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Choi Taek-won, Head of Sales at SSG.com, said, “Recently, more customers have shown interest in ‘hometainment’ while spending leisure time at home. We opened the official store to allow a wide range of customers?from beginners to the ‘self-interior tribe’ who pursue their own unique spaces?to easily purchase related products according to their diverse needs.”
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