Lee Hyori Moves to Seoul, Signs Exclusive Contract with Esteem... First Step: Mixed Group with Yoo Jae-suk?

Singer Lee Hyori, Photo by Lee Hyori

[Asia Economy Reporter Kang Hyesoo] Singer Lee Hyori has announced her trip to Seoul on SNS, drawing attention to her next move.

On the afternoon of the 16th, Lee Hyori caught attention on her Instagram with the short word "Seoul," showing a photo of herself wearing a black mask and carrying a backpack. In the photo, Lee Hyori displayed a simple charm wearing a blue long-sleeve shirt, wide pants, and barefoot sandals.

Netizens recalled Lee Hyori's recent appearance on Yoo Jae-suk's "Hangout with Yoo," where she showed enthusiasm for forming a co-ed group, reacting with comments such as "Did you come to Seoul because of the show?" and "Are you going to an audition?"

On the 15th, Lee Hyori announced her exclusive contract with Esteem Entertainment. Since Esteem Entertainment represents top domestic models like Jang Yoon-ju, Han Hye-jin, and Lee Hyun-yi, expectations are rising for Lee Hyori's next steps.

Esteem CEO Hyun Su-jin expressed in an official press release, "We are pleased to be with Lee Hyori, an unwavering style icon who moves the public's heart just by her presence." She also added, "We will cherish and continue this good relationship."

This content was produced with the assistance of AI translation services.