Lotte World Mall Opens 'JYP Cafe'

Exterior view of Lotte World Mall 'JYP Soul Cup'. (Photo by Lotte Asset Development)

[Asia Economy Reporter Seungjin Lee] Lotte World Mall announced on the 15th that it has opened the 'JYP Cafe.'

Located on the 2nd floor of Lotte World Mall with an area of approximately 300㎡ (about 90 pyeong), ‘JYP Soul Cup’ is a unique experiential cafe that connects JYP Entertainment’s artists and fans more closely. This is the first branch outside of JYP Entertainment’s new headquarters.

‘JYP Soul Cup’ is mainly composed of a cafe space, community space, and goods shop. The cafe offers menus using organic ingredients in line with the ‘must-have environmental’ trend and uses eco-friendly biodegradable cups and straws.

In the community space, various events such as fan meetings and birthday parties will be held to communicate with customers, and in the goods shop, customers can purchase unique items related to JYP Entertainment’s artists, such as mugs and tumblers.

Additionally, a large 300-inch ‘Smart GX (Guest Experience) Wall’ has been introduced. It not only allows visitors to watch music videos but also provides a unique experience with diverse visual content using photoshoots and album cover images.

Inside the store, there is an ‘Unmanned Audition Studio Booth,’ where visitors can easily register at an unmanned kiosk at the booth entrance, enter the booth to record songs and shoot videos. The studio is scheduled to operate from the second half of this year due to COVID-19 issues.

Kim Jaeyoon, Team Leader of Leasing Team 2 at Lotte Asset Development, said, “We will present various collaborative events such as auditions, showcases, and autograph sessions,” adding, “We will captivate not only domestic customers but also foreign tourists who love K-POP, fulfilling the role of a global landmark.”

This content was produced with the assistance of AI translation services.