Coupang Signs Win-Win Cooperation MOU with Miryang City to Promote Local Agricultural Product Consumption

Direct Supply of Excellent Agricultural Products from Production Areas Offered to Customers at Affordable Prices

On the 14th, Yoon Hye-young, Vice President of Coupang Retail (right), and Park Il-ho, Mayor of Miryang, signed a "Win-Win Cooperation MOU for Promoting the Consumption of Excellent Agricultural Products" at Miryang City Hall.

[Asia Economy Reporter Kim Cheol-hyun] Coupang has rolled up its sleeves to support local farmers. Coupang announced on the 14th that it signed a 'Win-Win Cooperation MOU for Promoting the Consumption of Excellent Agricultural Products' with Miryang City and Miryang City Hall.

The signing ceremony was attended by about 10 officials, including Park Il-ho, Mayor of Miryang, Kim Bong-tae, Deputy Mayor, and Yoon Hye-young, Vice President of Coupang Retail. On this day, both parties promised to actively cooperate to promote the consumption of excellent local agricultural products.

Through this agreement, Coupang will be able to smoothly supply excellent agricultural and specialty products certified by Miryang City through direct transactions from production sites. Direct transactions with producers without middle distribution margins lead to bubble-free, affordable prices. Miryang City will be able to showcase high-quality agricultural products, reflecting the efforts of farmers, nationwide without regional restrictions through Coupang Rocket Fresh's dawn delivery and same-day delivery services.

Starting this month, Coupang will sell various certified high-quality agricultural products, including Miryang's specialties such as potatoes, chili peppers, dried sweet potatoes, Eulgumgol apples, mini watermelons, as well as perilla leaves and cabbage, through Rocket Delivery. Going forward, Coupang and Miryang City plan to continuously discuss ways to promote the consumption of local agricultural and processed products and to offer a wider variety of products under better conditions to consumers nationwide.

Yoon Hye-young, Vice President of Coupang Retail, said, "We are now able to present high-quality agricultural products carefully grown by farmers to Coupang customers nationwide through Rocket Delivery," adding, "We will continue to make efforts to support local farmers and do our best to help revitalize the local economy."

This content was produced with the assistance of AI translation services.