CU, Fruit Sales Increase... Expanding Lineup from Half-Price to Premium

Single-family homes focus on cost-effectiveness, offices on emotional value
Convenience store fruit and location-based product segmentation strategy drives continuous growth
Sales increased by 35% compared to the previous year
Among over 70 fruit varieties, premium fruit products account for about 31%

[Asia Economy Reporter Lim Hye-sun] As the convenience store fruit market continues to grow, CU is expanding its fruit lineup.

According to CU on the 14th, last month's fruit sales increased by 35.2% compared to the same period last year, showing an overall upward trend, but popular items varied significantly depending on the location. In residential areas such as apartments and villas, the thriftiness of housewives was clearly reflected. The top two best-selling fruit items were both half-price fruit series sold at about half the market price. Items ranked 3rd to 5th were also mainly reasonably priced large-quantity fruits.

On the other hand, in office locations where people in their 20s and 30s gather, premium fruits mainly supplied to department stores are popular despite their relatively high prices.

In fact, the number one item, the Rainbow Cherry Tomato Cup, is a product that contains cherry tomatoes in a cup and is popular among women in their 20s due to its high sweetness and convenience for consumption.

The number of fruit products at CU has expanded by about 10% compared to the same period last year. Among them, premium fruits account for about 31% of all fruits with around 20 varieties. In line with this trend, CU will launch 'Motnani Half-Price Chamoe' and 'Sungold Kiwi' on the 19th.

Motnani Half-Price Chamoe is selected from honey chamoe from Seongju, known as the hometown of chamoe, which have irregular shapes or small blemishes on the skin and therefore cannot be sold at full price. They have the same taste as regular chamoe but are sold at half the price of 4,000 won.

Sungold Kiwi (2,000 won) is a representative product of Zespri, a premium kiwi brand from New Zealand. It is designed to be eaten without peeling the skin by including an extra-large gold kiwi along with a knife and spoon combo.

This content was produced with the assistance of AI translation services.