Lotte Mart Launches Sale of 'Han Bong Gadeuk Fresh Potatoes'

[Asia Economy Reporter Seungjin Lee] Lotte Mart will sell ‘One Bag Full of New Potatoes’ at all stores until the 20th.

‘One Bag Full of New Potatoes’ is a purchasing method where customers fill a designated bag with as many potatoes as they want, and the price is fixed at 5,980 won regardless of the amount filled.

Lotte Mart has been holding ‘One Container Full’ sales events for various items starting with oranges and kiwis, followed by Korean melons, apples, chestnuts, tomatoes, and more. On average, all products are sold out within 7 days of the event’s start. Additionally, this sales method resulted in approximately 23% higher sales compared to the regular sales method.

The newly introduced ‘One Bag Full of New Potatoes’ are potatoes cultivated by Shin Seok-young, an expert in growing green onions for 26 years. Shin Seok-young is a producer under Lotte Mart’s own premium local brand ‘Sanji Ttukshim,’ who started planting potatoes to solve continuous cropping damage (nutrient depletion in soil caused by growing the same crop repeatedly in the same soil).

Although potato cultivation was successful, the harvest season overlapped with the peak shipment period of new potatoes, making it difficult for the producer, who had only grown green onions, to find sales channels for the potatoes. Accordingly, Lotte Mart plans to purchase about 100 tons of this product to support the ‘Sanji Ttukshim’ producers and supply customers with high-quality potatoes at an affordable price. To promote sales, a direct shipment event for ‘One Bag Full of New Potatoes’ will be held at all stores.

Choi Deok-su, MD (Merchandiser) at Lotte Mart, said, “This event was planned to strengthen win-win cooperation with excellent producers and to offer good quality potatoes to customers at an affordable price.” He added, “We plan to continuously prepare events that can help producers who produce high-quality products in the future.”

This content was produced with the assistance of AI translation services.