Suncheon City Actively 'Utilizes' UNESCO Biosphere Reserve Brand

Brand Utilization to Revitalize Local Economy

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheon City, Jeollanam-do announced on the 13th that it has established the detailed usage regulations for the ‘UNESCO Biosphere Reserve Brand’ developed last year, titled ‘Suncheon City Biosphere Reserve Brand Utilization Regulations.’

The newly established regulations aim to contribute to revitalizing the local economy by utilizing the ‘UNESCO Biosphere Reserve Brand’ on locally produced agricultural, fishery, livestock, specialty products, and processed goods, while preserving Suncheon’s excellent ecosystems and natural resources.

The Suncheon Biosphere Reserve Brand features a green diagonal stripe at the top symbolizing Jogyesan Provincial Park, a circular cluster at the bottom representing the reed and Suaeda maritima clusters of Suncheon Bay Wetland, and the central ‘S’ symbolizes the Dongcheon stream running through downtown Suncheon, the initial of Suncheon, and the beautiful ‘S’-shaped form of Suncheon Bay Wetland. The central circle represents the villages within the biosphere reserve.

The USBR at the bottom stands for UNESCO Suncheon Biosphere Reserve, and it depicts the black-faced spoonbill, a representative migratory bird of Suncheon Bay Wetland, soaring vigorously above the wetland.

The overall brand shape resembles the Earth, reflecting Suncheon City’s commitment to respecting nature and aspiring to be an ecological city. It symbolizes Jogyesan with its nature and culture, Suncheon Bay Wetland as a treasure trove of ecosystems, and the citizens living within, emphasizing Suncheon as the ecological capital of Korea.

The Suncheon Biosphere Reserve Brand can be used on primary products such as government eco-certified goods, Jeollanam-do and Suncheon City quality-certified products, as well as processed goods made primarily from these raw materials. The usage period is two years from the date of permission and can be extended in two-year increments.

Currently, active utilization of biosphere reserve brands based on the value of conservation areas is taking place mainly in Europe, and domestically, Jeju Island, Sinan, and Gochang are using biosphere reserve brands on their local products.

A city official stated, “We have secured legal rights through trademark applications for the brand, and we expect it to contribute to revitalizing the local economy by improving the city’s image and increasing the value of local products through brand utilization.”

This content was produced with the assistance of AI translation services.