CJ CheilJedang Goes Beyond Food Donations to Support Child Health
Signed a Business Agreement Supporting Food Packs, Probiotics, and Health Checkups
Additional Probiotics Support, Nutritional Side Dishes Provided, and Dietary Guidance Combined
(From left) Jeong Gil-geun, Vice President of CJ CheilJedang, Seo Sang-mok, Chairman of the Korea National Council on Social Welfare, and Nam Se-do, Chairman of the National Association of Community Childcare Centers, are posing for a commemorative photo.
View original image[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang is taking practical health care measures by supporting probiotics and health checkups, beyond just sharing food, for children struggling with meal solutions.
On the 11th, CJ CheilJedang announced on the 13th that it signed a multilateral memorandum of understanding (MOU) for the ‘HOPE Food Pack’ campaign together with the Korea National Council on Social Welfare under the Ministry of Health and Welfare and the National Association of Community Child Centers at the Korea Social Welfare Center in Gongdeok-dong, Seoul.
This campaign is conducted under the slogan “A joyful journey with children’s health! A healthy meal.” Until November, food packages consisting only of CJ CheilJedang products such as Hetbahn Cupbap, Bibigo porridge, Bibigo gim, and Petitchell aid will be delivered 10 times to 2,000 children at community child centers nationwide. In addition, ‘BYO Probiotics’ products that help intestinal health will also be provided to them.
Among them, 100 children who require continuous care will be supported with basic health checkup costs to help confirm their health status. Afterwards, probiotics will be additionally provided to them, and education for forming proper eating habits will be conducted simultaneously.
Furthermore, CJ CheilJedang’s chefs have developed highly nutritious recipes, and employees will personally prepare and provide ‘nutritious side dishes’ to help children have healthier meals.
Jung Gil-geun, Vice President of CJ CheilJedang, said, “This will be a model social contribution that creates synergy by combining the resources and capabilities of companies, government, and NGOs,” and added, “CJ CheilJedang, which has donated food for the past 20 years, will continue to play a leading role in promoting national health and nutrition.”
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Meanwhile, in this campaign, the Food Bank Division of the Korea National Council on Social Welfare supports the packaging production costs, assembly, and nationwide delivery infrastructure, while the National Association of Community Child Centers is responsible for child selection, distribution, meal support, health checkup operation, and child management.
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