Namyoung Vivian sells 'Athleisure Leggings' at GS25

[Asia Economy Reporter Yujin Cho] Namyoung Vivian, a domestic lingerie specialist company (CEO Kyuhwa Lee), announced on the 12th that it will sell ‘athleisure leggings’ through the convenience store GS25.

As home training (home training) has recently become a trend and consumer demand for sports leggings has increased, the company diversified its channels to allow purchases at convenience stores with good accessibility.

Namyoung Vivian’s athleisure leggings use elastic fabric to slim the leg line, and the waist part is designed longer to cover the lower abdomen, enhancing body shaping effects.

In particular, for comfortable wear, a seamless sewing system that can stretch elastically in all directions and a three-dimensional pattern that prevents the wire line considering the body line were applied.

In addition, fabric with moisture absorption and quick-drying functions was used to absorb sweat and moisture discharged due to hot weather and dry quickly.

Namyoung Vivian athleisure leggings come in black color with a length of 8.5 bu that reaches the ankle line, priced at 19,900 KRW.

A Namyoung Vivian official explained, “Leggings, which were categorized as winter season products, have established themselves as sportswear, and the number of consumers looking for leggings is increasing even in warm weather,” adding, “By starting sales of Namyoung Vivian’s athleisure leggings at convenience stores with high accessibility, we will be able to meet such consumer needs.”

Meanwhile, Namyoung Vivian sold ‘lightweight padded vests’ at convenience stores for the first time in the industry last year through collaboration with Seven Eleven.

This content was produced with the assistance of AI translation services.