Pulmuone Celebrates 36th Anniversary with Retro Limited Edition Tofu and Bean Sprouts

[Asia Economy Reporter Choi Saeng-hye] Pulmuone celebrated its 36th anniversary by unveiling retro-concept packaging for its early flagship products, tofu and bean sprout products.

On the 12th, Pulmuone Foods announced that it would release limited edition retro packaging for four types of 'Domestic Soybean Pulmuone Tofu' and 'Domestic Soybean Pesticide-Free Pulmuone Bean Sprouts.'

The limited edition Domestic Soybean Pulmuone Tofu and Domestic Soybean Pesticide-Free Pulmuone Bean Sprouts feature a retro concept design that reinterprets the 1987 packaging when the first plastic-wrapped tofu was introduced. Bold primary colors such as blue and red, which have not been used recently, were applied along with a vintage Gothic font to evoke a retro feeling. This design aims to evoke nostalgia among middle-aged consumers and provide a unique and retro charm to younger millennial consumers.

Starting from the anniversary day on the 12th, limited sales will begin with 130,000 units each of the four types of Domestic Soybean Pulmuone Tofu and 27,000 bags of Domestic Soybean Pesticide-Free Pulmuone Bean Sprouts.

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