SSG Pay "Ask the AI Chatbot How to Convert to SSG Money"

First Development of Easy Payment in the Distribution Industry

[Asia Economy Reporter Cha Min-young] Shinsegae Group's simple payment service SSG Pay announced on the 12th that it will launch the first artificial intelligence (AI) chatbot service in the distribution industry's simple payment sector.

The AI chatbot service introduced by SSG Pay, called 'SseugEasy,' is a one-on-one customer consultation service operating 24 hours a day, 365 days a year. It was developed using 'Cyborg,' an AI chatbot platform based on Google technology developed by Shinsegae I&C.

If you want to use SseugEasy, select the icon at the top of the full menu in the SSG Pay app and ask your questions. Answers are provided in detail through text, images, and links.

SseugEasy not only provides guidance on SSG Pay's main services but also offers personalized information such as SSG Money balance. Additionally, it guides customers to directly proceed with services like charging and converting SSG Money within the chat window.

The customer center, which was previously operated only by phone, had over 70% of simple inquiries such as how to convert SSG Money and refunds, which have now been systematized through the AI chatbot. Customers can consult in real time, making it convenient, and it is expected to improve the work efficiency of customer center staff.

Moon Jun-seok, head of the platform business division at Shinsegae I&C, said, "With the introduction of this AI chatbot service, we expect to quickly respond to customer inquiries and improve customer satisfaction," adding, "We plan to apply innovative technologies of the Fourth Industrial Revolution, such as AI, to various services."

This content was produced with the assistance of AI translation services.