Amway Nutrilite Launches 'Luvablend', a Health Supplement for Menopause

[Asia Economy Reporter Yujin Cho] Amway is expanding its market by strengthening its portfolio of health functional food brand products.

Korea Amway (CEO Sujeong Bae) announced on the 11th that it has launched 'Rubablend,' a new product for women's menopause under the health functional food brand Nutrilite.

Rubablend is a compound word combining rhubarb, the main ingredient, and blend, which signifies Nutrilite's unique formula. It was developed to improve the quality of life for menopausal women experiencing significant psychological and physical changes. The rhubarb root extract, the main ingredient, is supplied by a specialized German company, and various Amway auxiliary ingredients are added.

Rhubarb, a plant somewhat unfamiliar in Korea, is widely used as a cooking ingredient in salads in the West and has been widely consumed as a health functional food ingredient for menopausal women in Europe, centered on Germany, since the 1950s. It is also registered as a dietary supplement ingredient with the U.S. Food and Drug Administration (FDA) and Health Canada (NHP), recognizing its safety.

Amway, focusing on the potential of rhubarb, received the first individual recognition-type ingredient approval for rhubarb root extract from the Ministry of Food and Drug Safety in Korea in April last year and began product development. Rubablend uses carefully selected rhubarb grown for over five years in the highlands of Siberia as the main ingredient, without using any herbicides, fungicides, or insecticides.

Amway confirmed through human application tests of rhubarb root extract that the total Menopause Rating Scale (MRS) score and 11 detailed items significantly decreased compared to the control group, and that the representative menopausal symptom of hot flashes improved.

Rubablend contains vitamin D and vitamin K for bone health, each providing 100% and 93% of the daily nutritional reference values, respectively, and includes various plant ingredients directly cultivated on Nutrilite farms as auxiliary ingredients.

This content was produced with the assistance of AI translation services.