Connecting Past and Present LG Phones... 'LG Velvet' Web Drama Released

LG Electronics Releases Digital Campaign Video in Web Drama Format with Haha

[Asia Economy Reporter Han Jinju] LG Electronics has released a web drama titled 'LG Velvet' that connects the past and present of LG Mobile.

On the 10th, LG Electronics announced that it had released a digital campaign video featuring celebrity Haha, utilizing the ‘LG Velvet (LG VELVET)’. The video, produced in the form of a web drama, is themed ‘LG Mobile, which has been with you in your precious moments.’

LG Electronics planned this campaign to continue its long-standing design leadership with LG Velvet. In the video, Haha replaces a broken smartphone with the LG Velvet and experiences a peculiar daily life. The video alternates between iconic phones from each era, such as the chocolate phone and ice cream phone, centered around LG Velvet, reminding viewers that LG Mobile has been with them in their precious moments.

With the launch of LG Velvet, LG Electronics introduced new marketing strategies such as releasing rendering images and holding a fashion show-style unveiling event. Moving away from the conventional smartphone naming system that only showed uniform specification improvements and release timings like ‘alphabet + number,’ they applied naming that reflects the product’s characteristics. Another major change is removing ThinQ, the product name, and 5G from the back of the device, leaving only the ‘LG’ logo. LG Electronics plans to continue a brand strategy that allows customers to intuitively understand and feel familiar with the key features starting from the product name.

LG Velvet will be released domestically on the 15th. It is a smartphone that completes an attractive design you want to touch beyond just visible design by applying features such as the ‘waterdrop camera’ and ‘3D arc design.’ Despite its large 6.8-inch screen, it has a slim design with a width of 74.1mm and a thickness of 7.8mm. The front and rear display edges are gently curved on the left and right to provide a comfortable grip. It is equipped with Qualcomm’s latest 5G chipset, the ‘Snapdragon 765 5G.’

Shin Jaehyuk, head of LG Electronics Mobile Marketing, said, “We will continue to introduce various digital marketing campaigns that embody LG Electronics’ unique sensibility and resonate with customers.”

This content was produced with the assistance of AI translation services.