GV80·G80 Achieved Success... Genesis Sets New Record with 10,000 Monthly Domestic Sales

[Asia Economy Reporter Suyeon Woo] Hyundai Motor's premium brand Genesis has set a new record by selling over 10,000 units monthly in the domestic market. The brand's first sport utility vehicle (SUV) GV80 and the mid-size sedan G80, which returned as a full-change model after 7 years, have led the brand's success by creating a sensation in the Korean market.

According to the automotive industry on the 9th, Genesis sold 10,217 units in the domestic market in April alone, surpassing 10,000 units in monthly sales. This is the first time Genesis has sold more than 10,000 units per month in the domestic market since the brand's launch in 2015.

The GV80, released earlier this year, sold 4,324 units, a 32% increase compared to the previous month, and the 3rd generation G80, launched in March, recorded a significant sales increase of 615% month-on-month and 128% year-on-year. Additionally, the G70 sold 826 units, and the G90 sold 651 units.

Notably, this new record by Genesis is meaningful as it raised sales with new cars recognized for their quality despite the domestic consumption market shrinking due to the COVID-19 pandemic. Recently, Hyundai Motor has been striving to secure supply by maximizing production of the GV80 and G80 lines through overtime work and other measures.

Genesis GV80

Genesis G80

Genesis brand's first SUV, the GV80, is rewriting success records by being recognized for its luxurious design, technologically advanced features, and rarity as a premium large SUV. It recorded over 10,000 contracts on the first day of its launch, and in March, with the successive release of gasoline models, cumulative contracts approached 30,000 units.

The G80, returning as a full-change model after 7 years, is gaining popularity by being recognized for its differentiated design, advanced intelligent driving assistance technology, and power performance that combines both dynamism and quietness. The G80 also surpassed 22,000 pre-orders on its first day and exceeded 30,000 cumulative contracts by this month.

Going forward, Genesis plans to strengthen its lineup and achieve a brand sales target of 116,000 units this year. Genesis will launch its second SUV, the GV70, in the second half of this year and plans to introduce a facelift model of the sports sedan G70 within the year.

This content was produced with the assistance of AI translation services.