LG Household & Health Care CNP Rx Launches Miracle Effect Blue Edition

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has released a limited quantity of the large-capacity edition of the Skin Rejuvenating Miracle Essence, which provides professional skin turnover management to deliver youthful texture and firm elasticity, under its luxury derma cosmetic brand CNP Rx. This edition is called the ‘Miracle Effect Blue Edition.’

This edition is a once-a-year large-capacity special that includes the full-size Miracle Essence, which helps with exfoliation care and replenishes the skin’s foundation to make it firm and transparent. The Miracle Essence was also recognized for its product excellence by being selected as the ‘Best Essence Cosmetic’ in the 2020 Singles Cosmetic Awards hosted by the beauty magazine Singles.

In addition to the full-size Miracle Essence, the set includes bonus items such as the ‘Intensive Peel’ for skin texture care, the ‘Propolis Miracle Ampoule’ containing a high concentration of propolis extract, and the ‘Calming Mist’ to soothe sensitive skin, enabling step-by-step daily turnover anti-aging care.

Along with the launch of this special edition, CNP Rx is conducting the ‘Miracle Effect Digital Campaign’ to allow consumers to experience Miracle Turnover Care through various channels. This includes opening a microsite, a large-scale sampling promotion for 20,000 people, Miracle SNS events, a pre-experience group operation, and influencer video reviews.

On the microsite, visitors can watch introduction videos about Miracle Turnover Care and access related product information. There is also a promotion running until the 10th where the first 3,000 people daily can receive a 7-day Miracle Turnover trial kit.

A CNP Rx brand representative said, “We have released a large-capacity edition to enable professional turnover care with the Miracle Essence, which is recognized by beauty experts.” They added, “Through the digital campaign prepared alongside the launch of the Miracle Essence special edition, we plan to help more consumers experience Miracle Turnover Care.”

Meanwhile, the Miracle Effect Blue Edition is available at department stores such as Lotte Department Store Jamsil Branch, Hyundai Department Store Cheonho Branch, Galleria Department Store Center City Branch and Gwanggyo Branch, as well as online malls like Lotte.com and TheHyundai.com.

This content was produced with the assistance of AI translation services.