Hera Launches Airy Blur Priming Powder

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera announced on the 8th the launch of the powder-type primer 'Hera Airy Blur Priming Powder,' which enhances makeup effects to create smooth and translucent skin.

Developed by Amorepacific Technical Research Institute, this product is a dough-type primer coated thinly with powder. Used before the base makeup step, it maintains the skin's moisture while improving the durability and adhesion of the base makeup, and tightly covers pores and skin texture to maximize the makeup effect.

To address the difficulties of controlling the amount and makeup smudging common with existing liquid primers, it includes a dedicated brush for easy amount control, allowing the product to be applied lightly and smoothly without smudging on the skin.

Using oil-absorbing powder, it controls skin oiliness and also provides a tone-up effect. According to makeup clinical tests, it improved pore coverage, skin texture, oil control, and the adhesion and durability of makeup, and also demonstrated fine dust blocking effects.

Hera Airy Blur Priming Powder is available at Hera stores in department stores and duty-free shops nationwide, Amore counselors, and online at the Amorepacific Mall.

This content was produced with the assistance of AI translation services.