Mojave The Master Design Differentiation Model 'Gravity' Released... Enhancing Interior and Exterior Luxury

Mohave The Master Gravity (Photo by Kia Motors)

Mohave The Master Gravity (Photo by Kia Motors)

View original image


[Asia Economy Reporter Kim Ji-hee] Following Hyundai Motor Company's introduction of the top-tier 'Calligraphy' trim for the 2020 Palisade, Kia Motors has also added a premium model to the Mohave lineup.


On the 7th, Kia Motors launched the 'Gravity,' a design-differentiated model of the large sport utility vehicle (SUV) Mohave The Master, and began full-scale sales. The Gravity is based on the top-tier Masters trim of the existing Mohave The Master, featuring enhanced interior and exterior luxury.


First, Kia applied a new black radiator grille and black-painted 20-inch wheels as standard on the Gravity model to create a strong image. The new black radiator grille, inspired by an arrowhead, features a strong and sophisticated repeated pattern that highlights the front daytime running lights and the Mohave emblem. The black-painted 20-inch wheels feature a 6-spoke design shaped like snowflake crystals.


Mojave The Master Gravity Steering Wheel (Photo by Kia Motors)

Mojave The Master Gravity Steering Wheel (Photo by Kia Motors)

View original image


Inside, premium material 'Alcantara' was applied to the steering wheel, center console, and the armrests and center trims of the first and second-row doors. The mood lamp, previously applied only to the passenger-side crash pad, has been extended to the door trims on both sides of the first row.


The Gravity model is priced at 55.47 million KRW for the 5-seater, 56.52 million KRW for the 6-seater, and 56.12 million KRW for the 7-seater. Along with the launch of the Gravity model, Kia added cup holders to the second row of the 6-seater models across all Mohave The Master trims and increased the size of the headrests.


A Kia representative stated, “We will satisfy large SUV fans with the Gravity model, which adds strength and luxury.”


2020 Palisade (Photo by Hyundai Motor Company)

2020 Palisade (Photo by Hyundai Motor Company)

View original image


Earlier, Hyundai introduced the 2020 model of the Palisade, a model in the same class as the Mohave, unveiling the top-tier 'Calligraphy' grade equipped with a dedicated radiator grille, wheels, and a 12.3-inch full LCD cluster. Based on the Calligraphy trim, they also released the 'VIP' model, which enhances the second-row features. It includes two monitors, an air purifier, and heated/cooled cup holders in the second-row seats.



The 2020 Palisade prices for the gasoline 3.8 model are 34.97 million KRW for the Exclusive, 40.47 million KRW for the Prestige, 45.67 million KRW for the Calligraphy, and 51.37 million KRW for the VIP. For the diesel 2.2 model, an additional 1.5 million KRW is added to the prices of each gasoline 3.8 trim.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing