Flo, Which Abolished Real-Time Charts, Expands Personalization Including Playback Order According to My Preferences...

[Asia Economy Reporter Joselgina] SK Telecom's music platform FLO, which abolished real-time charts, is expanding the scope of personalization within the platform by rearranging playlist playback order according to users' preferences. This follows the introduction of the 'Bias Chart,' which changes rankings based on individual preferences, as a countermeasure against music chart manipulation and chart stacking issues.

According to FLO on the 7th, with this update, users will be able to use most of FLO's services tailored to their personal tastes. The newly introduced 'My Taste MIX' feature rearranges the playback order of playlists based on the user's listening history and preferences, allowing every user to enjoy playlists optimized for themselves. Except for user-created libraries and already personalized recommended playlists, the playback order of charts and all playlists can be changed according to the user's preference order.

Dreamus Company, the operator of FLO, is collaborating with SK Telecom AIX Center to advance recommendation technology, including implementing a deep learning-based music recommendation model applied to the 'My Taste MIX' feature. Lee Sang-beom, head of SK Telecom Media Labs, said, "We will continue to support the advancement of personalized services that FLO aims for through Media Labs' AI technology, making it the most preferred music service for customers."

FLO has recently abolished real-time charts and introduced the FLO Chart, which applies artificial intelligence (AI) and machine learning technologies to 24-hour cumulative charts to enhance credibility, continuously reforming services so users can find more detailed preferences.

Analysis of the Daily Unique Track (DUT), which shows how diverse music users consumed over the past year, revealed that as of April last year, users consumed 14.5 songs per day on average, whereas in March this year, they consumed 18.4 songs per day. Excluding repeated listening to the same song, users listened to nearly 30% more diverse music daily on average.

Additionally, the monthly active user ratio listening to music through FLO's personalized recommendations such as ▲Today's Recommendation ▲Artists You May Like MIX ▲New Discoveries for Me has increased about 4.5 times compared to the initial launch, indicating that FLO users are discovering and expanding their personal tastes and increasing music consumption itself.

Kim Soon-won, head of FLO Service Group at Dreamus Company, stated, "Music is the most personal content in the entertainment field, but existing music platforms have not provided various options considering this characteristic," adding, "We will continue to advance personalized services based on AI technology so that users can enjoy music tailored to their individual tastes."

This content was produced with the assistance of AI translation services.