Lotte Home Shopping Donates Goods Worth 300 Million KRW to Support COVID-19 Vulnerable Groups

[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping announced on the 7th that it donated goods worth a total of 300 million KRW to the nonprofit public interest foundation Beautiful Store to support vulnerable groups struggling due to the novel coronavirus infection (COVID-19).

At the event held at the Beautiful Store Seoul Headquarters, Lotte Homeshopping's Head of Communications Division Jung Yoonsang, Beautiful Store's Executive Director Yoon Yeoyoung, and Nam Sedo, Chairman of the National Regional Children's Center Council, among other officials, attended.

Lotte Homeshopping delivered goods worth approximately 300 million KRW (about 6,000 items) including fashion products and daily necessities such as hand sanitizers, which are sold through TV home shopping. The donated goods will be sold at Beautiful Store locations in Seoul and Gyeonggi areas, and the proceeds will be used to support families in crisis due to income reduction and unemployment caused by the impact of COVID-19. The hand sanitizers will be distributed to 2,500 vulnerable children’s households through five regional children’s centers in Seoul, Gyeonggi, and Gyeongnam.

Since 2004, Lotte Homeshopping has donated goods to Beautiful Store and helped social enterprises enter home shopping through proceeds from bazaars. To date, it has donated 124,000 items worth approximately 6.8 billion KRW. This year, it decided to support vulnerable groups facing economic and material difficulties due to the prolonged COVID-19 pandemic.

In addition, various sharing activities are being carried out to minimize damage caused by COVID-19. In March, it supported 300 underprivileged households in the Yeongdeungpo area with ‘daily necessities kits’ consisting of hand sanitizers and ready-to-eat meals, and last month, it delivered ‘learning support packages’ including school supplies, ready meals, and fruits to 510 vulnerable children and adolescents in Yeongdeungpo who are struggling with online classes.

Jung Yoonsang, Head of Communications Division at Lotte Homeshopping, said, “We donated goods worth 300 million KRW to Beautiful Store to help families in crisis who are suddenly facing difficulties in their livelihoods due to COVID-19,” and added, “We will continue to seek and implement practical support methods considering the situations of vulnerable groups.”

This content was produced with the assistance of AI translation services.