Woongjin ThinkBig Spins Off Kids Platform 'Noriui Balgyeon'... Yoon Saebom Appointed as First CEO
Yoon Saebom, former executive director, appointed as the inaugural CEO of Woongjin ThinkBig's 'Discovery of Play'. Photo by Woongjin ThinkBig
View original image[Asia Economy Reporter Moon Hyewon] Woongjin ThinkBig announced on the 6th that it will spin off its kids platform business division, "Noriui Balgyeon" (Discovery of Play), into a separate corporation.
Woongjin ThinkBig held a board meeting on the 4th and decided to spin off Noriui Balgyeon through a physical division method.
Noriui Balgyeon is a platform-based service that connects customers with various play, experiential learning, creative activity programs, exhibitions, kids cafes, and theme parks nationwide. In just over a year since its launch, it has secured 460,000 cumulative members, with a cumulative transaction amount of 8 billion KRW and over 5,000 partner companies.
With this spin-off, Noriui Balgyeon will become a 100% subsidiary of Woongjin ThinkBig. The inaugural CEO is Yoon Saebom, Executive Director of Woongjin Group's Business Operations, who has played a leading role since the early stages of the business. CEO Yoon is the second son of Yoon Seok-geum, Chairman of Woongjin Group.
CEO Yoon graduated from Michigan State University with a degree in Business Administration. He has served as Head of Planning and Coordination at Woongjin Group, CEO of Woongjin ThinkBig, and Executive Director of Business Operations at Woongjin Group. During his tenure as CEO of Woongjin ThinkBig, he continued investment and product development in the Silicon Valley AI company "Kidaptive," securing a leading position in the edutech market and establishing new growth engines. In 2018, he planned and launched "Noriui Balgyeon" to create a new breakthrough in the education market.
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CEO Yoon stated, "Our goal is to secure 1 million members within one year and 3 million members within two years," adding, "We plan to strengthen big data-based personalized curation services and add new synergy products such as innovative childcare services."
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