1865 Launches 3 Eco-Friendly Wooden Goods Package Designs
[Asia Economy Reporter Lee Seon-ae] Chilean wine ‘1865’ announced on the 6th that it will launch an eco-friendly concept DIY wooden goods package.
Renowned for its exceptional quality and long-standing consumer love, ‘1865’ is highly reputed for producing wine in an eco-friendly manner. The wooden cases used to store the wine are also beloved as eco-friendly interior decor items. Building on this, the ‘1865 DIY Wooden Goods’ package offers consumers a unique shopping experience with a novel composition while showcasing the 1865 brand identity.
The ‘1865 DIY Wooden Goods’ included in the eco-friendly kraft paper package is made from 100% Finnish birch wood, an eco-friendly material certified as ‘E0 grade’ safe for human health. The ‘wooden goods,’ which add the fun of assembling three types of wine displays yourself, allow consumers to enter the Instagram event ‘Show Off Your Handmade 1865 Wooden Goods.’
Yoo Dong-gi, Director of Marketing at Kumyang International, stated, “We hope that the DIY wooden goods with 1865, the most loved Chilean wine by Koreans, will add joy to everyday life and serve as a great opportunity to gift those you appreciate during the gratitude month of May.”
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The three types of ‘1865 DIY Wooden Goods’ packages are available nationwide at department stores, priced from 40,000 to 70,000 KRW.
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