Yeosu City Hosts 'University Student Online Competition' to Foster MICE Industry
Discovering 'Yeosu's Future Content' from a College Student's Perspective
[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Yeosu City (Mayor Kwon Oh-bong) plans to hold the ‘Yeosu Future MICE Content Idea Discovery Presentation’ as seen by university students using an online system.
According to the city, on the 21st, students from Konkuk University in Seoul and Han Young University in Yeosu will compete in a contest under the theme ‘Establishing Measures to Revitalize Yeosu MICE Using an Online System.’
Due to the social atmosphere of reducing in-person events amid COVID-19, the event will be conducted online.
Starting with a keynote lecture titled ‘Regional Specialized MICE Revitalization Strategy’ by Professor Seo Byung-ro of Konkuk University, a total of nine teams?six from Konkuk University and three from Han Young University?will present their Yeosu MICE content ideas through recorded videos, with Q&A sessions conducted via real-time video conferencing.
Additionally, during the team presentations, promotional videos of Yeosu’s convention facilities and tourism will be screened. General participants can also join the evaluation of the presenting teams and participate in prize draws through participation links, enhancing engagement. The event will be broadcast live on YouTube.
The city will recruit about 200 general participants on a first-come, first-served basis through OnOffMix for judging participation. For inquiries, contact the Investment Expo Division.
Outstanding teams will receive the Mayor’s Award and Yeosu Love Gift Certificates as prizes. Furthermore, the city will sign a business agreement with the two universities to establish a public-academic cooperation system in the MICE field and continue mutual collaboration.
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A city official stated, “This event is significant as an attempt at an online forum MICE event in preparation for infectious diseases like COVID-19,” adding, “We will strive to foster the future Yeosu MICE industry through creative MICE event planning and hosting, as well as strengthen promotional marketing and network building.”
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