GS25, Meal Kit Sales Increase by 850% in One Year

[Asia Economy Reporter Seungjin Lee] Meal kits, which allow you to enjoy prepared ingredients through simple cooking, are also popular at convenience stores.

GS25 announced on the 4th that sales of the convenience store meal kit 'Simply Cook' in the first quarter of this year increased by 852% compared to the same period last year.

The convenience store meal kit Simply Cook is a product configured in a single-serving form suitable for GS25 convenience store customers, based on the Simply Cook meal kit first introduced by GS Retail in February 2017 on the online mall GS Fresh. The cooking process adopts a simpler microwave cooking method than the existing 4-5 step meal kits. Priced around 5,000 won, 10 types of products have been available at GS25 since January 2019.

GS25 interprets that meal kits, which are gradually becoming popular, have recently increased in preference due to the impact of the novel coronavirus disease (COVID-19), and plans to expand the Simply Cook lineup to more than 20 types by the end of this year.

Accordingly, on the 1st, GS25 introduced Simply Cook Jinga Jjukkumi Jjamppong, in collaboration with Chinese cuisine master Chef Jin Saengyong. Chef Jin Saengyong operates the Chinese restaurant ‘Jinga’ in Yeonnam-dong and is a famous Chinese chef who has appeared on various TV programs.

Simply Cook Jinga Jjukkumi Jjamppong uses boiled raw jjukkumi (webfoot octopus) and chewy fresh noodles, and contains a secret jjamppong sauce infused with the flavor of ‘fire taste’ that can be experienced during direct flame cooking. By putting the separately packaged contents into a container, adding water, and microwaving, you can easily enjoy the jjamppong from the Chinese restaurant ‘Jinga’. The price is 3,900 won.

For the release of this product, Chef Jin Saengyong participated in know-how transfer and quality inspection, and adjusted the final composition and taste balance through more than 20 prototype changes.

Chef Jin Saengyong said, “I was surprised that my own secret recipe and taste, acquired through 33 years of Chinese cooking at famous hotels, could be faithfully reproduced even through mass production.”

This content was produced with the assistance of AI translation services.